There is a lot more offered on the internet than one can consume, even when one attempts to be judicious.  Recently I’ve listened to a podcast by Scott Galloway, a marketing professor at NYU.  I like his direct, no-nonsense manner of speaking.  If you’d like to sample the podcast, The Professor G Show,  CLICK HERE.

In a weekly email newsletter Galloway made these reflections about “the DNC and RNC Zoom calls, posing as conventions.”

On the Republican Party Convention Galloway observed the platform is not materially changed since the 2016 convention.

“Make America great again, again” is the slogan, but the message is “I alone can fix these problems, even if they’re of my own making.” Galloway observes: It’s more effective than it sounds.

As to the DNC convocation Galloway wrote,  the theme was “don’t be afraid of us,” in contrast to the GOP’s “be afraid of them.” Biden argued America needs empathy and competence, and Trump laid out the case for a strongman.

“They’ll disarm you, empty the prisons, lock you in your home, and invite MS-13 to live next door.”
— Rep. Matt Gaetz

Prior to the DNC convention Galloway was asked what the thought the theme of the convention ought to be.  As a marketing professor his answer was straight forward:

Stick to three key themes for the big event. Specifically, three call signs that would dictate all decisions about what people saw and felt at the convention:

• young
• hot
• non-white

My thinking. Any great brand strategy clears three hurdles: 

• differentiation 
• relevance 
• sustainability 

OK, hard to be more differentiated from the GOP Zoom call than young, hot, non-white people. Seriously, stand AOC and Yang next to Giuliani and McConnell. Box checked. 

How can you not like that answer?!

Check out Scott Galloway!

And…enjoy the weekend!